It is a music and entertainment magazine and it mostly features RnB, Hip-Hop artist.Quincy Jones launched Vibe along side with her partnership Time Inc in 1993.
Before the masthead 'Vibe' was given Vibe used to be called "Volume",but the co-founding editor Scott Poulson-Bryant changed it.
The publishing house of Vibe is InterMedia.
Vibe is based in New York City. U.S.
The frequency of magazines being published is quarterly.
Vibe today:
They release magazines every two months.
To get a hold of Vibe magazine you have to subscribe which is £16.99 for two years which gives you 12 issues and £9.99 for one year which is 6 issues.
Target Audience:
Vibe is aimed for 18-30 year olds.
However the statistics of males and females reading it is quite equal. 50.5% are males and 45.5% are females.
Vibe uses many iconography that has something to do with Hip-Hop such as Caps, sunglasses and jewellery (mostly chains).
Vibe's closest competitors are The Source and XXL however, they owned their success due to the broad range of interest they include in their magazine which attracts more readers.
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